how it works

Fertility care that builds your revenue, not your workload

Collaborate with specialists within your workflows, while Branch does the heavy lifting of patient education and care coordination

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Easily identify patients for referral while limiting uncompensated time

When patients express fertility concerns, Branch is a simple referral order in your EMR to provide patient education and initiate care. No integration required, no disruption to your current workflow.

Capture diagnostic & e-Consult reimbursement

Use your existing lab and imaging capabilities—or Branch’s integrated vendor network—to conduct diagnostics with REI-approved guidelines. Branch handles benefit checks, patient education, and ensures all results are reviewed by the REI.

Branch fertility nurses support patient treatment education & preparation

Branch nurses prepare the patient for the next step in care—whether trying to conceive naturally, OI, IUI or an IVF cycle. Your team reduces uncompensated time while maintaining the primary relationship with patients.

Generate OI, IUI and cycle monitoring revenue with REI support

For treatments that your practice can deliver, you provide monitoring with REI support. Patients with more complex medical histories transfer to your REI partner with complete preparation.

Retain patients for ongoing care, and attract new patients via your fertility service line

Patients who feel supported in their fertility journey return for obstetrics, gynecological surgeries, and annual care—protecting your long-term patient relationships and revenue, and enabling you to tap into new patients.

THE BRANCH DIFFERENCE

All-in-one fertility support with zero upfront cost

Benefit check, coding, ordering and scheduling support

Start generating revenue immediately while Branch reduces uncompensated time.

Out-of-the-box vendor partnerships

Branch brings together solutions needed to deliver full-spectrum fertility workups.

Dedicated fertility nursing team and REI network for eConsults

Dedicated IVF nursing team from top fertility clinics and a network of REIs across the country.

OB/GYN

Lizellen La Follette, MD

Founder, La Follette OB/GYN

Branch Customer

WHAT OB/GYNS ARE SAYING

“As an OB/GYN, I'm passionate about creating a model where we stand beside patients throughout their entire fertility journey, providing the continuous care they deserve. Branch enables me to do that."

BY THE NUMBERS

Limited provider time. Maximum clinical and financial impact.

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59%

Average gross margin on fertility services

$2,310 to $3,900

Average per patient revenue opportunity*

*Subject to regional variation in reimbursement

4.8

Average patient satisfaction out of 5 stars

WHAT PATIENTS ARE SAYING

Patients feel cared for at every step

"I felt confident and well-prepared."

My nurse has been professional, immensely helpful, and thoroughly informative. She provided insights into the process that far exceeded my expectations, leaving me feeling confident and well-prepared for the next steps.

Patient, March 2025

“This is so nice that the REI and my OB/GYN have this close relationship, and that Branch is in the middle to explain everything.”

This is so helpful to learn about my options and be able to do this testing at my OB/GYN.

Patient, May 2024

“I would absolutely recommend Branch Care to my friends!”

My nurse was incredible! She answered every question and was clearly very knowledgeable about the space. I was super impressed she even went ahead and called my insurance ahead of the appointment.