Eliza Wilson

As a former community health worker at a Federally Qualified Health Center before her transition to tech, Eliza saw firsthand the impossible position providers face daily: needing to address complex patient needs while the clock ticks mercilessly on 10-15 minute appointments.

"I watched incredible doctors and nurses face the same dilemma every day—do I open up this conversation knowing I won't have time to address it fully? Do I refer out, knowing the patient might fall through the cracks? The system was failing both patients and the dedicated clinicians trying to help them."

Eliza observed how wraparound care could dramatically transform outcomes by handling what couldn't fit into those brief clinical encounters. At Branch Care, she's applying these insights to fertility care, designing solutions that extend providers' capabilities without extending their workday.

With product leadership experience at athenahealth and an AI medical triage startup, Eliza brings deep expertise in creating products that actually solve real clinical workflow challenges rather than creating new ones. She holds an AB from University of Chicago and is an alum of Reforge.